Helped create the brand identity for Bad Bunny’s new business venture; Benito’s Pizza. The branding highlighted Bad Bunny’s trendy personality combined with the style of his favorite local town pizza. My role was to supervise and make sure the design team deliver acording to the brief/request. Unfortunately, the project was put on hold.

Benito’s Pizza x Bad Bunny           
Creative Direction



Senior Copywriter and UX Writer
San Juan, P.R.