Ilia Márquez 🌈️
Helped conceptualized Eladio Carrión’s first trap album. With the help of the creative team, we came up with a fresh, highly visual concept that represented the meaning of Sauce Boyz without the classic urban aesthetic. The launch campaign included album cover, OOH, digital media, social media, YouTube stills, artist merch and even his own sandwich named after the album.
Sauce Boyz Album           
Creative Concept
Creative Direction
Brand Experience

Bilingual ACD Copywriter
San Juan, P.R.