NOT BAD is a passion project and initiative presented to the client but, unfortunately, was put on hold. We wanted to create more than another nail polish. NOT BAD was thought of as colors that anyone can wear no matter their race, sex, or religious views, because is not bad to be you.    

Each nail polish color would be inspired by the artists’ personal life and his popular songs. With the help of the team, we propose the brand’s name, product package options, and visual identity. I also helped developed and write the brand’s audiovisual piece for the campaign launch which challenges stereotypes, highlights the importance of diversity, and embraces individuality without any judgments.
NOT BAD x Nail colors by Bad Bunny           
Creative Concept



Other logos and package options:

Bilingual Copywriter and Creative Storyteller
San Juan, P.R.