Helped conceptualized Eladio Carrión’s first trap album. With the help of the creative team, we came up with a fresh, highly visual concept that represented the meaning of Sauce Boyz without the classic urban aesthetic. The launch campaign included album cover, OOH, digital media, social media, YouTube stills, artist merch and even his own sandwich named after the album.
Sauce Boyz Album           
Creative Concept
Creative Direction
Brand Experience

Agency: Buena Vibra
Experience: Max Pérez, Nino Jiménez
Creative Director: Ilia Márquez
Copywriter: Juan León
Art Director: Christian Juarbe, Hugo Reyes
Designer: Hugo Sanjurjo
Account Executive: Natalia Nieto
Production: Diptongo Media

Senior Copywriter and UX Writer
San Juan, P.R.